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Desing a Logo and a Tagline for Digital India

Technical Parameters

  • The participant should upload the Logo and the Tagline as a file in JPG or PNG format.
  • The winner of the competition shall be required to submit the design in an editable and open file format and on a digital format.
  • Please do not imprint or watermark your logo design.
  • Please note that the logo design and tagline must be original and should not violate any provision of the Indian Copyright Act, 1957.
  • Logo should preferably be designed in colour.
  • Please bear in mind that for actual utilization of the winning logo, the size may vary from 3 cms X 3 cms to 75 X75 cms. While designing this aspect should be kept in mind.
  • The tagline should be less than 10 words.
  • Entry must be submitted to the Creative Corner Section of https://mygov.in.
  • Make sure your MyGov profile is accurate and updated as we will use the information on the profile for further communication. This includes your name, photo and phone number. Entries by those with incomplete profiles would be rejected.

Evaluation Criteria

  • The Competition is open to all Indian Citizens residing within and outside India.
  • Evaluation would be done on the basis of popularity and factors outlined in para iii below by a selection committee. Once the entry is submitted on MyGov, other MyGov users can ‘like’ the entries. Once an entry is submitted, the person who submitted the entry can share an auto generated Tweet/Post stating that he or she has shared an entry on MyGov. Similarly, those who ‘like’ an entry can share an auto-generated Tweet/Post stating they have liked a particular entry.
  • Entries will be judged on creativity, originality, composition, technical excellence, simplicity, artistic merit and visual impact and how well they communicate the plan of Digital India for all Indian households.
  • The logo and the tagline must not contain any provocative, objectionable or inappropriate content.
  • The logo and the tagline designed by the winner will be the intellectual property of the Government of India and the designer cannot exercise any right over it. The prize winning logo and the tagline are meant to be used by Government of India for promotional and display purposes, IEC material and also for any other use as may be deemed appropriate for Digital India.
  • The participant must be the same person who has designed the logo and the tagline, and any plagiarism would not be allowed.
  • All the entries received by the Department will be placed before a Selection Committee for final selection.
  • Selection Committee may decide to pick logo and tagline from different entries and appropriately divide the prize money.
  • The decision of the Selection Committee will be final and binding on all the contestants.
  • The disqualified entries shall not be used by the Department for any purpose and the Department shall have no intellectual rights over the same.
  • The entries received earlier for this contest would also be considered during fresh evaluation. Those who had already submitted logos as per the earlier notification may also participate for submitting new entries during this time.
  • Participants need to submit their entry for the complete contest (i.e. logo design & tagline). Partial entry submitted by the participants would be disqualified and would not be considered for evaluation.

Any legal proceedings arising out of the competition/ its entries/ winners shall be subject to local jurisdiction of Delhi State.