Name, Tagline and Logo for Scheme of Ministry of Housing and Urban Poverty Alleviation

Under the visionary leadership of Hon. Prime Minister Shri Narendra Modi, the Government of India is collectively working towards the goal of 'Antyodaya', a philosophy envisioned by Pandit Deendayal Upadhyaya to ensure that the very last person in the queue reaps benefits of development and governance is focused at last mile delivery.

To reach the poorest of the poor, the Ministry of Housing and Urban Poverty Alleviation, Govt. of India, proposes to expand the scope of present scheme National Urban Livelihoods Mission which covers only 790 bigger towns in the country. Following the philosophy of Antyodaya, this mission will be expanded to cover all the 4041 towns in the country so that benefits of the scheme reach urban poor in every nook and corner of the country. The Mission will help the urban poor to improve their livelihoods by offering concessional loans for setting up micro enterprises, skill training and mobilization of women into self help groups. It will also provide infrastructure for street vendors and shelters for homeless. The expanded Mission will be embarked on 25th September 2014, the Birth Anniversary of Pandit Deendayal Upadhyay, the stalwart who pioneered the idea of Antyodaya. Citizens are invited to suggest a name, tagline and logo for this mission, which will brighten the lives of urban citizens!



TECHNICAL PARAMETERS FOR CONTEST: Create a Name for the proposed scheme of Ministry of Housing and Urban Poverty Alleviation

  • The name should not be more than one line.
  • Please note that the name must be original and should not violate any provision of the Indian Copyright Act, 1957.
  • Entry must be submitted to the Creative Corner Section of My Gov.nic.in
  • Make sure your MyGov profile is accurate and updated as we will use the information on the profile for further communication. This includes your name, photo and phone number. Entries by those with incomplete profiles will be rejected.

TECHNICAL PARAMETERS FOR CONTEST : Design a Logo for the proposed scheme of Ministry of Housing and Urban Poverty Alleviation

  • The participant should upload the logo as a file in JPG or PNG format.
  • The winner of the competition shall be required to submit the design in an editable and open digital file format.
  • Please do not imprint or watermark your logo design.
  • Please note that the logo design must be original and should not violate any provision of the Indian Copyright Act, 1957.
  • Logo should be designed in colour.
  • Please bear in mind that for actual utilization of the winning logo, the size may vary from 3 cms x 3 cms to 75 x 75 cms. While designing, this aspect should be kept in mind.
  • Entry must be submitted to the Creative Corner Section of My Gov.nic.in
  • Make sure your MyGov profile is accurate and updated as we will use the information on the profile for further communication. This includes your name, photo and phone number. Entries by those with incomplete profiles will be rejected.

TECHNICAL PARAMETERS FOR CONTEST: Create a Tagline for the proposed scheme of Ministry of Housing and Urban Poverty Alleviation

  • The tagline should not be more than one line.
  • Please note that the tagline must be original and should not violate any provision of the Indian Copyright Act, 1957.
  • Entry must be submitted to the Creative Corner Section of My Gov.nic.in
  • Make sure your MyGov profile is accurate and updated as we will use the information on the profile for further communication. This includes your name, photo and phone number. Entries by those with incomplete profiles will be rejected.

The General Guidelines on Entry, Submission and Evaluation indicated under the Help Section will apply.

Any legal proceedings arising out of the competition/ its entries/ winners shall be subject to local jurisdiction of Delhi State.


How to participate in the contest?

Sign in/Sign up and visit the Creative Corner to submit your entries.