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Design Logo and Tagline for National Capital Region Transport Corporation (NCRTC)

The National Capital Region Transport Corporation (NCRTC) is a recently incorporated Public Sector Undertaking under the administrative control of Ministry of Urban ...
The National Capital Region Transport Corporation (NCRTC) is a recently incorporated Public Sector Undertaking under the administrative control of Ministry of Urban Development,with the mandate to develop and operate a high-speed Rail based Regional Rapid Transit System (RRTS) connecting Delhi to its neighboring cities and towns in the states of Haryana, Rajasthan and Uttar Pradesh.
With equity participation fromthe Government of India and the State Governments of Delhi, Uttar Pradesh, Haryana and Rajasthan,this project undertaken by NCRTC would ensure a balanced and sustainable urban development across the region through better connectivity and access.
NCRTC would look at mobility for NCR more holistically, ensuring that the various dimensions of sustainability, reliability and service qualityare taken into consideration at every stage while developing a seamlessly integrated mobility solution for the region with the active support of participating states.
Vision of NCRTC
Ensure sustainable urban development and balanced growth (uni-centric to poly-centric approach) across the National Capital Region through increased and seamless connectivity and access to safe, affordable, comfortable and fast mobility solutions in the region.
Core Values of NCRTC
1. Equitable mobility solutions
2. Passenger oriented approach
3. Seamless intermodal integration
4. Safe and reliable services
5. Fast and comfortable journeys
6. Affordable and user friendly options
7. Sustainable and environment conscious outlook
8. Innovative and world class technology choices
9. Transparent and open communications
NCRTC has initiated a competition to design a logo and a tagline to give a visual identity to NCRTC. The logo and tagline should capture the essence of the organization, keeping in view the role and vision of NCRTC in the sustainable development of NCR.
Award
The selected entry for Logo will be awarded a prize of Rs. 50,000 (Rupees Fifty Thousand only) and selected entry for Tagline will be awarded a prize of Rs 25000 (Rupees Twenty Five Thousand only).
The last date for submission is 15th October, 2016.
We invite you to design the visual identity of National Capital Region Transport Corporation (NCRTC).
What we want from you:
1. A creative visual identity for NCRTC comprising of a logo with an original, catchy tagline that captures the essence of NCRTC.
2. The fundamental expectations from a superior visual identity entry are as under:
2.1. Originality – It should be original work of the participant and should be different (as unique and novel as possible).
2.2. Simplicity – It should be simple enough to be legible and versatile so far as production across digital, print and other media are concerned.
2.3. Reflective of meaning – It should reflect vision, mission, core values and the character of the organization in a very subtle and creative way and NOT direct or overt ways.While the organization needs to reflect soberness of a public service entity, it should also reflect the vibrancy and modernity to connect with young citizenry.
2.4. Aesthetics – it should be visually appealing and should have artistic touch to be inspirational.
3. The logo should be submitted in high-resolution JPEG/PNG format only. The logo would be used on various printed material such as black & White and color, stationery and signage and on website/digital/ social media such as Twitter/Facebook.
4. The tagline should be no longer than 8 words in Hindi or English.
5. Photographs in the logo are not acceptable.
6. Your design should be uploaded with a detailed explanation of color codes and measurements.
Click here for Terms and Conditions.
Moderator for the Task
Shri U.W.Hood,
General Manager(Projects),
NCRTC
7/6,AMDA Building,Siri Fort Institutional Area,
August Kranti Marge,
New Delhi-110049
Email: uwhood@gmail.com
"गति से प्रगति" or "गति से प्रगति की ओर" or "गति से प्रगति की ओर एक बेहतर कल की ओर" can be the tagline.
#Logo
The logo design is based on the concept of RAPID and FORWARD movement, VELOCITY,
AMBITIONS, and VIBRANCY that these corridors are expected to bring both in the thoughts and
the lives of people. The logo mirrors the aspirations of the people and their dreams and
ambitions which can only be fulfilled when their satellite towns and neighbouring villages get an opportunity to get uninterrupted and RAPID connect to the DELHI-NCT.