Postal Life Insurance (PLI) was introduced on 1st February 1884. It started as a welfare scheme for the benefit of postal employees and was later extended to the employees of the Telegraph Department in 1888. In 1894, PLI extended insurance cover to female employees of the erstwhile P & T Department at a time when no other insurance company covered female lives. It is the oldest life insurer in this country. It now covers employees of Central & State Governments, Defence and Paramilitary Services, Public Sector Undertakings, Banks, Educational Institutions, Local Bodies, professionals (such as doctors, engineers, chartered accountants, MBAs, lawyers, etc.), and employees of companies listed with National Stock Exchange (NSE) / Bombay Stock Exchange (BSE).

Rural Postal Life Insurance (RPLI) was introduced on 24.03.1995 for rural populace of India. The prime objective of the scheme is to provide insurance cover to the rural public in general and to benefit weaker sections of rural areas and thereby contributing to financial inclusion initiative of Government of India.

Over the years, PLI and RPLI has grown substantially from a few hundred policies in 1884 to more than one crore policies as on 31.03.2022.

The USP of PLI and RPLI is low premium and high bonus.

Department of Posts has tied up with MyGov for hosting a Contest for Designing a Mascot which will convey the basic objectives and how it encapsulates the essence of the program/mission of PLI/RPLI.

Important Instructions:

1. The mascot should graphically convey the objectives of PLI/ RPLI
2. Each entry must be accompanied by a brief description of the concept behind the design of the mascot and how it encapsulates the essence of the program/mission.
3. File should be of high resolution – at least 1000 pixels per inch at 100% size.

For more information, participants are encouraged to visit:
https://www.indiapost.gov.in/Financial/Pages/Content/pli.aspx

https://pli.indiapost.gov.in/

Rewards - A prize of Rs. 25,000 will be awarded to the winning design.

Click Here for Terms & Conditions - PDF (63 KB).