Hon’ble Prime Minister of India Shri Narendra Modi launched the International Big Cat Alliance (IBCA) in Mysuru, India on 9 April 2023 at an event commemorating 50 years of Project Tiger in India, to create a global movement for enhancing the conservation of seven big cat species, viz. tiger, lion, leopard, snow leopard, cheetah, jaguar, and puma.

IBCA will strengthen global cooperation and mobilize financial and technical resources to support the entire ecosystem associated with the conservation of these species and their habitats. It will serve as an evolving platform for convergence of knowledge and best practices, supporting existing specific inter-governmental platforms, while also providing direct support to recovery efforts in potential range habitats.

In this regard, IBCA is organizing a ‘Tagline Competition’ where we are inviting citizens to show their creativity and create a suitable Tagline that can be easily relatable to the concept of this important global initiative and reinforce the message of big cat conservation as a vital part of our larger efforts to restore and revive natural ecosystems and biodiversity.

The tagline should encapsulate IBCA’s mission and values in a succinct and memorable phrase. It should serve as a powerful and emotionally resonant message that instantly communicates the importance of protecting wildlife and their ecosystems. It should inspire and engage the audience, fostering a sense of urgency and commitment to conservation efforts.

Gratification/Rewards:
1. The winning entry will be awarded a cash prize of ₹1 lakh.
2. Top 5 entries in each category will be awarded special mention.

Submission Format:
1. Preferred file format: plain text, PDF, or MS Word
2. Taglines should be concise and limited to a maximum of 7 words.

Evaluation criteria:
1. Originality in writing
2. Ease of recall and how it sounds in speech, ‘simple and catchy’
3. Relevance to the alliance’s objectives

Click here for Terms and Conditions.