Under the panoptic umbrella of Swachh Bharat Mission (SBM) – Urban 2.0, the Gujarat Government also engaged in the mission’s activities. As a part of that, the state envisions creating a USP of SBM in the domain of Cleanliness, Sanitation & Solid Waste Management. The government intends to build a distinct brand of the “Nirmal Gujarat, Swachh Gujarat” and to have its Mascot for that purpose.

Swachh Bharat Mission – Urban 2.0, under Department of Urban Development & Urban Housing, , Government of Gujarat in collaboration with MyGov invites citizens from across India to design a Mascot. The exercise is aimed at encouraging citizen participation in governance, giving wings to the artistic imagination of the citizens, give their innovation national recognition in order to promote participatory governance.

Technical Parameters:
1. The mascot must signify the essence of Swachh Bharat Mission Urban – “Swachh Gujarat” “Nirmal Gujarat” and its core elements:
(i) Inspiration: Consider elements related to cleanliness like a clean environment, water, nature, or even traditional symbols of purity.
(ii) Appearance: The mascot should be visually appealing and easy to recognize. It could be a friendly, anthropomorphic character (like a cartoonish figure).
(iii) Local Relevance: Ensure the design is culturally relevant and resonates with the local population.
(iv) Versatility: The design should work well in various formats, including print, digital media, and physical representations (like costumes).
(v) Personality: Give the mascot a personality that encourages people to engage with cleanliness initiatives. For example, it could be cheerful, helpful, and proactive.
(vi) Slogans: Consider integrating a catchy slogan or tagline with the mascot to reinforce the message of cleanliness.
2. The mascot must be submitted in JPG, JPEG, PNG, PSD, CDR, Ai format.
3. The mascot must be designed on a digital platform that can be easily replicated on websites, social media posts, and printed banners and so on.
4. The winning participant must submit an open and editable mascot file.
5. The mascot must be an original design work. Any proof of plagiarism, imitation, replication, etc. shall lead to disqualification.
6. Participants should submit a brief (not more than 100 words) to explain the rationale and relevance of the designed mascot.
7. The mascot should be designed in a colored format. The size of the mascot may vary from 10 cm*10 cm to 30cm*30cm in either portrait or landscape mode.
8. The mascot should be usable on the website, social media platforms, and printable such as stationary, signboards, magazines, commercials, holdings, standees, brochures, leaflets, pamphlets, souvenirs, and other publicity and marketing material for the promotion of swachhta.
9. The mascot image should be in high resolution.
10. The mascot should look clean (not pixilated or bit-mapped) when viewed on-screen at 100%.
11. Entries should not be submitted in compressed or self-extracting formats.
12. The mascot design should not be imprinted or watermarked.

Evaluation criteria
1. The submitted mascot designs will be assessed by a screening committee consisting of 1 to 3 members.
2. The shortlisted designs will be further sent to the Selection Committee for the final evaluation, which will declare one final winner.
3. The Final winner will be declared based on the following criteria:
(a) Relevance and Alignment to the theme of the initiative
(b) Creativity and Innovation of thought
(c) Originality and Simplicity
(d) The decision of the Selection Committee would be final and binding on all the contestants. No clarifications would be issued to any participants or to any decision of the Selection Committee.

Gratification:
The winner will receive a reward of RS. 50,000/-.

Click here for Terms and conditions (PDF 126KB)