Khadi is the fabric of freedom struggle and the Father of the nation. Mahatma Gandhi developed the concept of Khadi as a means to provide employment to the unemployed rural population.

Our Hon’ble PM has given the mantra of ‘Khadi for Nation, Khadi for Fashion’, and Khadi is now seen as a fashion statement. It is now used in denim, jackets, shirts, dress material, stoles, home furnishings, and apparel accessories like handbags.

With an objective of promoting Khadi and Village Industries, Handloom and handicraft products, ODOP products, and products of various traditional and cottage industries manufactured locally and to further promote the idea of the “Vocal for Local” campaign and ‘AtmaNirbhar Bharat Abhiyan’ envisioned by the Hon’ble Prime Minister, Govt. of India has initiated Special Campaign “Khadi Mahotsav”. The campaign is being organized across the country from 2nd October to 31st October every year.

Khadi and Village Industries Commission (KVIC), in collaboration with MyGov, is hosting a Selfie Contest “Selfie wearing authentic Khadi and Local products” to sensitize the youth towards Khadi, ‘Vocal for Local’. It is aimed to create awareness about the importance of using Khadi and local products for our economy, ecology & women's empowerment and to motivate the public at large & youth in particular to buy Khadi & local products and inculcate in them pride for local products.

Rewards –

Top 5 Winners will get a KVIC e-Coupon worth Rs.2000/- each

The rewards will be given in the form of a KVIC e-coupon which will be redeemable on the KVIC e-commerce platform www.khadiindia.gov.in subject to the condition that the winner has to purchase Khadi and V.I. products worth a minimum of Rs.100/- from www.khadiindia.gov.in and further the winner has to declare a list of 5 to 10 items, which he/she would replace with local products, in the KVIC e-commerce-platform viz., www.khadiindia.gov.in

Click here for the Terms and Conditions. pdf(133.94 KB)