India has the world’s highest tuberculosis (TB) burden, with an estimated 28 lakh people contracting the disease every year. TB usually affects the most economically productive age group of society. The stigma attached to TB also acts as a hindrance in seeking care.

The Ministry of Health & Family Welfare is implementing an ambitious National Strategic Plan to End the TB Epidemic in India. While considerable progress has been made in this direction, there are significant challenges that require community participation to address the problem statement that once addressed will expedite India’s achievement of SDG TB targets on TB.

In reference to this Central TB Division, the Ministry of Health & Family Welfare in collaboration with MyGov is hosting a Slogan Contest to tap the creativity of community members in developing slogans to address the problem statement:
1. 60% of individuals who have symptoms of TB did not seek care from a provider
2. One main reason for not seeking care was due to the stigma associated with TB

The main objectives of the slogan writing competition are to:
1. Create awareness among audience/community members about Tuberculosis.
2. Encourage the audience to creatively express their ideas on solutions to the specific problem statement mentioned above
3. To motivate participants to seek knowledge about TB and help in making India TB-free.

Technical Parameters:
1. The slogan should be original.
2. It should be simple in language and can be in both English and Hindi.
3. The slogan should be grammatically correct and in short sentences with a word limit of 10 words.
4. The slogan should address the specific problem statement shared above.
5. Only one slogan per candidate will be eligible
6. People from all walks of life including TB survivors / their family members, Frontline Healthcare workers, etc are encouraged to participate.
7. Any deviation from the said specification shall be liable to be disqualified.
8. All the entries shall be scrutinised and short-listed based on the best concept, correct format, and creative imagination used, by a selection committee comprising Senior Officials from the Central TB Division, Ministry of Health & Family Welfare.

Gratification: Top 5 shortlisted entries will receive a Certificate from the Central TB Division, Ministry of Health & Family Welfare.

Click here for Terms and Conditions. (PDF 125)