NITI Aayog-led Shoonya campaign, in association with MyGov India, is excited to announce the #SmileForShoonya Challenge, a selfie competition that reflects zero pollution mobility. We invite participants to capture selfies that reflect the essence of sustainable transportation, electric vehicles, and their associated benefits.

MyGov in collaboration with NITI Aayog is hosting #SmileForShoonya – A Selfie Competition for Shoonya – Zero Pollution Mobility Campaign

Selection Criteria:

I) Reflect a clear message on zero pollution mobility, electric vehicles, and their benefits, including cost savings, clean air, health benefits, and emission mitigation.
II) Incorporate elements relevant to the Shoonya campaign, including last-mile deliveries, ride-hailing, or even sustainable mobility in general - focusing on electric cycles, electric two-wheelers, electric three-wheelers, and electric four-wheelers, or even electric cargo vehicles
III) Each entry must follow the rules below:

• Only high-quality selfies (photos) with a maximum size of 5 MB and a caption for the selfie (not exceeding 15 words) would be accepted.
• Selfies can be taken in either landscape or portrait orientation.
• Selfies will be judged based on creativity, innovation, visual appeal, and relevance to the campaign's message.

Participants are encouraged to share their entries on social media channels, tag @Shoonya_India, and use the hashtag #SmileForShoonya.

Prizes

1st Prize: Rs. 5,000/-
2nd Prize: Rs. 3,000/-
3rd Prize: Rs. 2,000/-

The top 10 entries will receive a certificate of participation, and the top 3 entries will be featured on the Shoonya campaign's social media pages and website.

Click here for terms and conditions(pdf:146.54 KB)