The Department of Drinking Water and Sanitation (DDWS), Ministry of Jal Shakti in collaboration with MyGov has organized this contest to broaden the Swachh Bharat Mission transformational journey to be expressed and engaged with a wider populace by highlighting its crucial role in national development.

Swachh Bharat Mission (SBM) plays a crucial role in fuelling the development and growth of India by providing the basic and essential infrastructure development, social security and public awareness on sanitation & hygiene.

A slogan for Swachh Bharat Mission - Grameen (SBM-G) serves as a powerful tool to communicate the mission's objectives, resonating with the masses and inspiring collective action. A well-crafted slogan encapsulates the essence of the mission, conveying the importance of cleanliness, sanitation and hygiene in rural India. It mobilizes communities, fosters ownership and encourages active participation in achieving the mission's goals. An effective slogan also facilitates easy recall, creates awareness and educates the public about the benefits of a clean environment, ultimately contributing to behavioral change and a cleaner, healthier India. By distilling the mission's message into a memorable phrase, a slogan bridges the gap between policy and practice, empowering rural communities to drive positive transformation.

Submission Requirements: The entries must in English and Hindi language.

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